Despite being a nationally ranked girls’ basketball powerhouse with a history of championships and top players, St. John Vianney Lady Lancers had no dedicated social media presence 9 years ago.

They needed:

• A digital platform to showcase their nationally ranked program.
• A way to highlight players and connect with college recruiters.
• A content strategy to engage fans, students, and alumni.
• A visual identity consistent with their legacy of excellence.

ZincMedia’s Role: Pioneering SJV Lady Lancer’s Social Media

ZincMedia was the first to create and launch the Lady Lancers’ social media presence on Instagram and X, positioning the program as a digital leader among high school sports teams in the state.

a) Creative Direction

• Designed the team’s digital identity from scratch.
• Defined color palette, type treatments, logo placement, and brand tone.
• Established the voice of the Lady Lancers online: bold, inspiring, community-driven.

b) Social Media Creation & Management

• Built and launched the official Instagram and X accounts.
• Implemented a content calendar aligned with practice, game days, and recruiting cycles.
• Introduced engagement-first strategies: interactive polls, alumni spotlights, behind-the-scenes reels.

c) Professional Media Day Photography

• Conducted first-ever Media Day for Lady Lancers.
• Captured portraits, team shots, and action photography to serve as foundational assets for all content.
• Standardized editing style for visual consistency.

d) Graphic Design

• Produced the first series of branded templates for:
  • Game day announcements
  • Score recaps
  • Player of the game spotlights
  • Recruiting highlights
  • Alumni features

3. Execution

Launch Strategy

• Instagram: Reels, photo carousels, and stories to showcase athletes and games.
• X: Real-time updates, fan interaction, recruiting signals.

Media Day Assets

• Portrait + action libraries created to feed content for the entire season.
• Established signature Lady Lancer look recognizable at a glance.

Consistency & Growth

• Set the cadence of posting (pre-game, post-game, mid-week content).
• Unified brand visuals across both platforms, ensuring professionalism.

4. Results

Since ZincMedia launched and pioneered their channels:
Gave the program a professional edge that rivals collegiate-level programs.
Established them as a leader in high school athletics branding.
Delivered measurable growth in engagement and recruitment visibility.