Case Study: Jersey Gemz EYBL Re-Branding

Client Overview

The Jersey Gemz is a premier girls’ basketball program competing in Nike’s Elite Youth Basketball League (EYBL) — the top competitive circuit for youth basketball in the United States. Representing New Jersey, the team sought a brand identity that would reflect their strength, style, and prestige within the nationally recognized Nike EYBL ecosystem.

The rebrand by ZincMedia elevated the Jersey Gemz EYBL program to a new level of prestige and visibility within the Nike youth basketball ecosystem.

Elevated Brand Presence

The new Jersey Gemz identity — with its metallic finishes, 3D diamond emblem, and bold yet elegant typography — projected a sense of elite athleticism and excellence.

This shift instantly positioned the team alongside the most visually cohesive and marketable programs in the EYBL network. The rebrand resonated not just with fans and parents, but also with college scouts and high-value athletes looking to align with a top-tier organization with solid marketing and presence.

By transforming the team’s visual identity into a luxury-inspired, professional-grade brand, ZincMedia helped the organization command greater recognition and respect – both on and off the court.

The new look created a sense of professionalism, unity, and pride – giving players the feeling that they were part of something exceptional.

The Challenge

Previous Logo:
(Used on early promotional materials such as the “Gemz of the Gym” Fall Showcase) – Flyer Design by ZincMedia

The organization approached ZincMedia with a goal to create a dynamic, modern brand identity that embodied the essence of the “Gemz” name — something that communicated both power and sparkle. The challenge was to design a logo that balanced feminine energy and athletic dominance, aligning seamlessly with Nike’s EYBL branding standards while maintaining a unique, standout identity for the team.

Our Approach

ZincMedia began by conducting a deep discovery process — analyzing youth basketball brand trends, Nike’s visual language, and the emotional connection between athletes and their team identity. The team explored various visual directions that would integrate luxury, shine, and boldness, ultimately landing on a high-impact metallic and glitter aesthetic that exuded both confidence and sophistication.

The design features:

• Custom Typography — blending sleek, script-style elegance with solid, block lettering for “GEMZ” to convey strength and unity.
• Diamond Iconography — symbolizing brilliance, resilience, and excellence — key traits of the athletes the brand represents.
• Signature Color Palette — shimmering lavender and silver tones to evoke empowerment, glamour, and competitive prestige.
• 3D Polished Effects — adding depth and realism for high versatility across digital and print applications.

The Result

The new Jersey Gemz EYBL brand identity has become instantly recognizable across courts and digital channels. The design captures the perfect balance of fierce athleticism and refined sparkle, resonating with both players and fans. The visual system has been successfully rolled out across team uniforms, merchandise, and social media platforms, establishing the Jersey Gemz as one of the most distinctive and aspirational programs in the EYBL network.